Core Values

These values drive success for our clients and Propeller Development.

Strategic Partnership

Propeller Development is a trusted advisor rather than just an implementation vendor. This involves proactively identifying opportunities for our clients, providing candid counsel (even when it means recommending other vendors), and building relationships at all levels of our clients' businesses to ensure our work aligns with overall business strategies.

Client Success Obessesion

We are always thinking about the long term benefits to our clients as the guiding principle of our solution architecture and development. We focus relentlessly on client ROI rather than just technical deliverables. This means deeply understanding each client's business needs and prioritizing solutions that drive meaningful transformation by maximizing technological leverage.

Technical Excellence & Innovation

Mastery of the platforms used by our clients goes beyond implementation basics. This means having certified experts who understand the platforms' architectures, stay ahead of new features, and can architect sophisticated solutions that leverage the full capabilities of the tools. Our technical depth is continuously kept up-to-date through ongoing learning and certification.

BUSINESS-DRIVEN RESULTS

For over two decades, Propeller Development has transformed complex business challenges into elegant technology solutions. Since 2008, our specialized Salesforce expertise has helped organizations build custom applications that deliver measurable business outcomes.

SALESFORCE EXPERTISE

Comprehensive Salesforce Technical Mastery:

  • Agentic implementations with Agentforce
  • Full-stack Salesforce development across declarative and programmatic frameworks (Apex, Visualforce, Aura, LWC)
  • Enterprise systems integration and data architecture
  • Custom application development for unique business requirements
  • AppExchange development for Salesforce ISVs.
  • Data migrations, compliance, governance, and security implementations

Supported by a deep software engineering foundation: Our 30+ years of individual experience across diverse technologies gives us the versatility to solve your most challenging business and technical problems.

AI & EMERGING TECHNOLOGIES

In today’s rapidly evolving landscape, AI presents both immense opportunity and complexity for all businesses. Our AI & Emerging Technology practice helps businesses understand the opportunities to navigate this transformation with confidence.  We’ll help you select and implement the tools that provide the highest returns tailored to your needs. 

AI Service Offerings:

  • AI Readiness Assessments – Comprehensive evaluation of your current technology stack and AI opportunities
  • Implementation Roadmaps – Clear, phased plans tailored to your industry and business goals
  • Tool Selection & Integration – Vendor-neutral recommendations for best-fit AI solutions
  • Implementation – End-to-end assistance from planning to execution
  • Ongoing Optimization – Continuous improvement based on performance metrics

THE PROPELLER APPROACH

We’ve refined our methodology through more than a hundred successful implementations:

  1. Business Analysis & Requirements – We capture current and future business processes with success metrics.
  2. Technical Strategy & Architecture – Collaborative transformation of business requirements into technical requirements identifying where existing tools can be leveraged and where custom development delivers maximum value.
  3. Precision Implementation – Regular stakeholder alignment ensures technical execution stays connected to business objectives.
  4. Collaborative Validation – User Acceptance Testing refines solutions based on real-world insights.
  5. Timely Deployment – Coordinated rollout minimizes operational impact.
  6. Sustainable Knowledge Transfer – We create internal champions through our train-the-trainer approach and comprehensive documentation.
  7. Iterative Development – We recommend phased rollouts with measurable metrics for continuous alignment.

WHY LEADING ORGANIZATIONS CHOOSE PROPELLER

Our clients skip the RFP process because we deliver:

  • Technical Depth with Business Context – We bridge C-suite strategy and technical implementation.
  • Strategic Partnership – We’re invested in your long-term success, not just project completion
  • Architectural Expertise – We design and implement solutions built for performance, scalability, and maintainability
  • Proven Methodology – Refined through hundreds of successful implementations

READY TO ELEVATE YOUR TECH STACK?

Whether you’re optimizing Salesforce, implementing AI solutions, or integrating complex enterprise systems, our combination of technical excellence and business acumen drives measurable outcomes.

Let’s discuss how our communication and technical excellence can drive your business outcomes.

Meet our team

With Propeller Development, you get one of our senior consultants on every project.

Philip Faulconer

President

Philip has been guiding teams on the leading edge of software development for over 20 years. With wide ranging expertise from early web tools to the latest platforms, Philip has excelled in all aspects of software development. Philip's greatest strengths are excellent communication, problem solving, and drive to increase efficiency.

Erik Rogers

Senior Technical Architect

Erik has been excelling at software development for over 20 years, and focusing on architecture and team leadership since 2000. Erik has worked on many software platforms from client server to web, mobile, and cloud. Erik has a passion for understanding business problems and crafting technical solutions that are the best fit to the client and their infrastructure.

Collin Brown

Senior Salesforce Developer

With over 15 years of Salesforce development, Collin understands the needs of large Salesforce instances supporting thousands of Users. Combining a Graphic Design background and deep technical Salesforce expertise, Collin designs and implements beautiful Salesforce UIs leverages that latest platform tools.

Mara Gericke

Mara Gericke

Business Analyst

After years leading nonprofit teams, Mara became a Salesforce certified System Administrator and pairs her understanding of business process optimization with declarative technical skills to assist clients in defining their needs and collaborating with them and the technical team to define solutions that meet those needs.

Dipesh Patel

Senior Business Analyst

Dipesh combines a passion for technology with a love of business and analytics. 17 years of experience in enterprise / software marketing, combined with multiple Salesforce certifications provide Dipesh with a unique ability to collaborate with all levels of your Sales, Marketing and Technical teams. Dipesh approaches problems from a holistic perspective to recommend realistic solutions that can be implemented and maintained in the real-world.

He has a Bachelor of Science degree from Carnegie Mellon University, as well as an MBA in Marketing from the Kelley School of Business at Indiana University.

Pallavi Konduru Shekar

Business & Data Analyst

With a Master of Science degree in Electical and Computer Science Engineering, Pallavi is a Salesforce Certified Platform App Builder with a strong foundation in declarative development, automation, and CRM solutions. Pallavi is passionate about optimizing business processes through custom applications, automation tools, and data-driven decision-making.

What clients say

Our team has driven results for our clients on more than 100 implementations over the past two decades. Below are just a few select clients.
Lucy Hong

Lucy Hong

SFUSD ExCEL Fiscal/Operations Manager

"Propeller Development has been an exceptional partner to the San Francisco Unified School District's ExCEL After School Program, assisting us in maximizing the value of our Salesforce platform. Philip, Collin, and the rest of the team contribute not only deep technical expertise but also a strong commitment to understanding our goals and mission at every level within the San Francisco Unified School District."

Spencer Bolles

Spencer Bolles

BACR IT Director

"Propeller Development has been our trusted Salesforce partner for nearly 20 years. Their solutions have consistently improved our operations. One key system scaled seamlessly as a program grew to 10x its original size, enabling us to reach more people, more effectively. We wholeheartedly recommend them as a valued, strategic development partner."

Get in Touch

If you would like to learn how we can help drive success with Salesforce, please let us know how to contact you.

Based in San Francisco

While many of our clients are in the Bay Area, we work with organizations around the country.

Contact Us